There are a lot of people in this world, so the chances are pretty good that other people right in the same vicinity are pursuing the same business opportunity or field of work as you. On one hand, this is a positive development, as you know that your industry is in demand. However, if you are anything like me, it can be hard not to focus *too* much on the competition and get bogged down in the mire of comparison. This is a place you do not want to go.

Here are a few things your competitors can teach you. Ready…set…

7 Solid Reasons Why Market Competition Is Good For Small Businesses

(photo taken from www.tweakyourbiz.com)

1. Motivation. Knowing that there are competitors out there doing the same general type of work you are is a drive-check. Keep your eyes on them briefly, but view them like you would a rear-view mirror…scan what they are doing, but don’t live there. Seeing what they are about can help you stay on top of your game, keep the momentum going, and may even give you fresh ideas and new perspective.

2. Community. If you let it, having people in the same industry around can produce a strong sense of community. You may even find a mentor among them, or a novice to mentor yourself, which adds a layer of professional fulfillment. Finally, as part of a community, you may find referral partners you never knew you had.

3. Perseverance. Chances are, your competitors are/were not overnight successes. It often takes months, if not years to get a good idea off the ground. Your competitors can give you a sense of stick-to-it-ive-ness you may not have gotten if you were forging out into the unknown without the valuable resource of the company of others.

So, if you have competitors, and I’m sure you do, don’t worry about it! Build your success upon what you do (which I’m sure is different from what they each provide). Embrace healthy competition and use it to your advantage. As Marie Forleo often repeats, “the world needs that special gift that only YOU have.”

XO,

Melissa