If you are in the business of creating things by hand, especially pieces of artwork, the most essential way to get your work out into the world is through sampling. You can talk about it, or network with other people in various industries, but at the end of the day people will buy because they see what you do. At galleries, trade shows, or even your own studio, you will need to present a portfolio of pieces you’ve done and keep it updated with recent examples. Often, you may be able to whip out your portfolio and show “hard copy” samples to people you meet, so in these cases, I suggest keeping some on hand as you go about your day.  However, if your company relies on virtual sales, photos of your work are necessary to display online, and they need to look professional.

Photographing Your Artwork

(photo taken from www.carenhackman.com. More info on this topic at http://www.carenhackman.com/blog/photographing-artwork/)

Your photos should reflect the best image of your artwork. I have found that photographs of artwork should be taken in broad daylight. The natural light will portray your work in its best “light” (no pun intended) 😉 since artificial or lamplight can distort the colors and shading. The same thing can happen if there is insufficient light in the room, as the camera flash will take over, creating its own, possibly distorted light.  So here’s the tip: plan to take pictures of your work during the time of day when natural light is at its peak. Have fun with it, and put your best samples forward!