We’re all familiar with Pinterest by now. I have an account and I’m sure many of you do, too. Love it or hate it, we can’t ignore the forum that so many people are using to get inspiration for their family dinner menus, kids’ birthday outfits, home decor and so much more. My Pinterest boards even include favorite costume designs for medieval and Renaissance re-enactment, a hobby and somewhat of a guilty pleasure left over from my teen years. 😉 As a few of my girlfriends have said, Pinterest is the tech-savvy, mobile friendly way of collecting magazine clippings and saving them for later use. Good points, all.
However, with the availability of photos depicting people’s various likes and tastes, it’s not enough to just collect pretty pictures – the next step is to try and implement these ideas in one’s daily life. Many businesses in particular are struggling to keep up with the barrage of new expectations that websites like this have introduced. For example, a realtor shows homes to a new class of buyers who seem to have an idea of what they want in terms of home structure and decor (in this case due to both Pinterest and ‘reality’ channels like HGTV), but the homes they see in real life need work or do not match the pictures in their heads. A florist must try to recreate elaborate bouquets in pictures her clients bring to her when the flowers requested for the wedding are not in the couple’s budget.
(picture courtesy of “All My Wedding Flowers”)
A customer recently handed my brother, a bartender, his iPhone to have a drink made based on the item pictured. I even heard a story about a person who walked into an Irish pub with a sushi recipe, asking for it to be produced and ignoring the restaurant’s established menu.
So…are businesses being asked to be all things to all people? Should they be able to produce anything and everything demanded of them, regardless of their specialties, or be taken at face value? Leave your thoughts!